What part of the content marketing funnel should you focus on first if you want to maximize lead generation from SEO?

To maximize lead generation from SEO, focus on the bottom of the funnel (BoFu) first. BoFu content targets users who are actively looking to make a purchase or engage with a service. These users have high commercial intent, meaning they are closer to converting into leads or customers. Optimizing for BoFu keywords and creating content like product pages, service pages, case studies, or free trial offers directly addresses their immediate needs, leading to a higher conversion rate for your SEO efforts. While top-of-the-funnel (ToFu) content builds brand awareness and attracts a broad audience, and middle-of-the-funnel (MoFu) content nurtures interest, neither directly drives conversions as effectively as BoFu content for initial lead generation. Starting with BoFu ensures you capture the most qualified leads first.