What percentage of marketers report missing their launch KP Is?

85% of marketers report missing their launch KPIs. This high percentage highlights a common challenge in marketing: effectively planning, executing, and measuring the success of new product or campaign launches. Missing KPIs can stem from various factors, including unrealistic goals, insufficient market research, poor execution, or inadequate measurement tools. Understanding this statistic underscores the importance of robust launch strategies, clear objective setting, and continuous performance monitoring to improve success rates. The other options, 20% and 15%, are significantly lower and do not reflect the widespread difficulty marketers face in achieving their launch objectives.