What percentage of the Twitch audience will watch a full ad without scrolling or clicking away?

81% of the Twitch audience will watch a full ad without scrolling or clicking away. This high engagement rate is due to several factors unique to the platform. Twitch viewers are often highly invested in the content they watch and are accustomed to ad breaks as part of the live streaming experience. Unlike other platforms where ads can be easily skipped or ignored, Twitch often integrates ads directly into the stream, making them a more natural part of the viewing flow. The other percentages (60%, 47%, 15%) are significantly lower and do not reflect the documented high ad completion rates on Twitch, which are a key selling point for advertisers on the platform.