What percentage of top searches on Pinterest are unbranded?
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Correct answer: 96%.
Why this is the answer
96% of top searches on Pinterest are unbranded. This high percentage indicates that users primarily come to Pinterest for inspiration and discovery, rather than to search for specific brands. They are often in the early stages of their purchasing journey, looking for ideas and solutions, which presents a significant opportunity for businesses to introduce their products and services to a receptive audience. If the percentage were lower, it would suggest users are more brand-aware when searching.
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