What percentage of Twitch viewers are likely to consider a brand that supports their favorite streamers?

72% is the correct answer because Twitch viewers often form strong connections with their favorite streamers. When brands sponsor these streamers, it creates a positive association, making viewers more receptive to the brand. This high percentage reflects the influence streamers have on their audience's purchasing decisions and brand perception. 22% and 47% are too low, as research consistently shows a significant portion of Twitch users are open to brands that engage with their preferred content creators.