What program helps you protect your intellectual property as well as grant you access to tools to help you build and promote your brand on Amazon?

Amazon Brand Registry is the correct answer because it provides tools for intellectual property protection (like trademark enforcement) and brand-building features (such as A+ Content and Brand Stores) specifically for brand owners on Amazon. Amazon Vendor Central is for manufacturers and distributors to sell directly to Amazon, not primarily for IP protection. Kindle Direct Publishing is for self-publishing books. Merch by Amazon is for selling custom-designed merchandise. Amazon Seller Central is for third-party sellers, offering general selling tools but not the specialized brand protection and enhancement features of Brand Registry.