What ratio should your education and sales content output be?

The 70% education, 30% sales ratio is widely recommended for content marketing. This balance allows you to build trust and authority with your audience by providing valuable information (education) without overwhelming them with constant promotional messages (sales). By educating your audience, you establish yourself as a helpful resource, making them more receptive when you do present your products or services. A higher percentage of sales content (e.g., 90% sales) can be off-putting and drive potential customers away, as it appears overly self-serving. While 80% or 90% education might seem beneficial, it can dilute your marketing efforts if you're not clearly guiding your audience toward a purchase at some point. The 70/30 split provides enough educational value to nurture leads while still incorporating clear calls to action.