What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

The Cohort Analysis report groups users based on a shared characteristic, typically their acquisition date, and then tracks their behavior over subsequent time periods (e.g., days, weeks, months). This allows you to see how user engagement and other metrics change for a specific group of users over time, revealing trends and the impact of changes. The Behavior Overview report summarizes overall content engagement. The Active Users report shows the number of unique users over different timeframes but doesn't group them by acquisition date for comparative analysis. The Users Flow report visualizes the paths users take through your website but doesn't focus on cohort-based behavior over time.