What report indicates the pages of a website where users first arrived?

Obviously, not all visitors land first on your homepage. The landing page report in your Google Analytics account gives you important insights about the performance of your website. In order to view which landing pages lead to the most goal conversions, select a specific goal from the dropdown menu, which you can see in the Conversions column. You can sort the landing pages report by the number of sales, revenue or conversions. This data can help you to learn what kind of content works best for your site.