What report shows the percent of site traffic that visited previously?

Google Analytics provides a New vs Returning report to measure the pull of your site and the extent to which you are encouraging first time users to return. This report also shows the percentage breakdown of new and returning visitors, a useful metric depending on your site’s goals. Do you want to bring users in once to complete a single action, like signing up for an event? Do you want people coming back to use your content as a resource? The percentage breakdown tells you if you’re giving visitors what they need. Tip: To supplement the new vs. returning user report, you can apply Google’s premade segments to any report in GA.