What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)
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Correct answer: Reporting on the amount of time between events occurring across multiple sessions., Reporting on the unsampled pageview paths that users followed..
Why this is the answer
BigQuery allows for advanced, unsampled data analysis that isn't possible directly within the Google Analytics interface. Reporting on the amount of time between events across multiple sessions requires joining disparate session data and performing complex time calculations, which is a strength of BigQuery's SQL capabilities. Similarly, analyzing unsampled pageview paths means examining every single pageview without aggregation or sampling, providing a complete picture of user journeys. The GA interface, especially for large datasets, often samples data and has limitations on cross-session pathing analysis. Analyzing Source/Medium values and e-commerce transaction rates are standard reports available directly in the Google Analytics interface.
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