What’s a click-through rate?
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Correct answer: The percentage of recipients who clicked a link in your email out of those who opened it.
Why this is the answer
The click-through rate (CTR) specifically measures the percentage of recipients who clicked at least one link within your email after they opened it. This metric helps assess how engaging and effective your email content and calls to action are. The first incorrect option describes the delivery rate. The second incorrect option describes the bounce rate. The fourth incorrect option describes the conversion rate, which tracks actions taken after clicking, not just the click itself.
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