What's a general strategy for brands with small or testing budgets when allocating budgets across targeting segments?
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Correct answer: Prioritize high-performing targeting methods like re targeting, lookalikes, and keywords.
Why this is the answer
For brands with small or testing budgets, it’s most efficient to focus on targeting methods that are likely to drive measurable results: Retargeting – reaches users already familiar with your brand. Lookalikes – expands to users similar to converters. Keywords – targets users actively searching or discussing relevant topics.
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