What's a good frequency when your goal is to start raising awareness with new people?

A frequency of three per day is a good starting point for raising awareness with new people. This allows for repeated exposure to your brand without overspending or causing ad fatigue. Unlimited frequency would quickly exhaust your budget and likely annoy potential customers. One per day might be too low to effectively build awareness, as a single impression can easily be missed or forgotten. Ten per day is excessive for initial awareness and would lead to significant budget waste on redundant impressions. The goal is to introduce your brand effectively and efficiently.