What's a priority for the shop marketing or traditional marketing team?

The shop marketing or traditional marketing team's primary focus is to drive traffic and sales to physical retail locations. This involves utilizing a variety of marketing channels, both traditional (like print ads, radio, local events) and increasingly digital (like local SEO, social media, geo-targeted ads), to attract customers to the store. "Grow top-line sales through e-commerce" and "Grow digital sales through digital marketing channels" are priorities for digital marketing teams, not typically the traditional shop marketing team. "Grow in-store sales to franchisees" is too specific; while franchisees are part of the in-store network, the broader goal is to grow sales to all customers in all physical stores, not just to the franchisees themselves.