What’s a reason to opt out of automation?

Opting out of automation is wise when conversion tracking is unreliable because automated bidding strategies rely heavily on accurate conversion data to optimize performance. If the system is receiving incorrect or incomplete conversion signals, automation can misallocate budget and bids, leading to poor campaign results. In such cases, manual bidding or a more controlled approach allows you to maintain better oversight and prevent wasted spend until tracking issues are resolved. "Under pressure to get lots of volume" is not a reason to opt out; automation can often help achieve volume efficiently. "Not having time to work on creative" is also not a reason to opt out, as automation primarily impacts bidding and optimization, not creative development.