What's one recommendation for setting up a Performance Max for omnichannel goals campaign?

Segmenting products by performance and business goals is crucial for optimizing Performance Max campaigns for omnichannel objectives. This allows you to allocate budget and focus to products that drive the most value, whether that's high-margin items, best-sellers, or products with strong local demand. By creating separate asset groups or campaigns based on these segments, you can tailor messaging, bids, and creative assets to maximize their potential. Including all products from a feed without segmentation can dilute performance by spreading budget across less impactful items. While availability and product type can be segmentation factors, performance and business goals offer a more strategic approach to achieving omnichannel success.