What's one way that you can use custom dimensions in Search Ads 360 to help make business decisions?

Custom dimensions in Search Ads 360 allow you to categorize and segment your data in ways that are unique to your business. By writing automated rules based on these custom dimensions, you can trigger specific actions when certain conditions are met. For example, you could create a custom dimension for "Product Category" and then set up a rule to pause keywords for categories that consistently underperform based on your custom dimension data. This automates decision-making and optimization. While custom dimensions can inform custom reports and formula columns, automated rules directly leverage them to enact business decisions without manual intervention. Changing keywords is a direct action, not a way to use custom dimensions for decision-making itself, but rather an outcome of decisions informed by data.