What's one way to improve the expected clickthrough rate of an ad?
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Correct answer: Experiment with different calls to action..
Why this is the answer
Improving expected clickthrough rate starts with making the ad text more compelling to the user. Google Ads specifically recommends experimenting with different calls to action to improve clickthrough rate and make the message more engaging. A stronger call to action helps clarify what the user should do next and can make the ad more relevant to the search. This is a direct ad-copy optimization, which fits the goal of improving how often users click the ad when it appears. Google Help+1
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