What's the best way to optimize for creatives with high click rates?

Moving high-performing creatives to their own line items allows for granular control over bidding strategies. By isolating them, you can increase bids specifically for these creatives, maximizing their exposure and potential for even higher click rates, without impacting the budget or performance of other creatives. Bidding higher for the entire insertion order is too broad and inefficient, as it would also increase bids for underperforming creatives. Updating visuals and messaging is a creative optimization, not a bidding strategy. Blacklisting them would prevent them from serving, which is counterproductive to optimizing for high click rates.