What's the biggest challenge for most businesses when going online?

Developing a comprehensive plan is the biggest challenge because it requires businesses to define their online goals, identify their target audience, choose appropriate strategies (e.g., SEO, social media, content marketing), and allocate resources effectively. Without a clear plan, efforts can be scattered and inefficient, leading to wasted time and money. While planning a budget is crucial, it's a component of the broader planning process rather than the overarching challenge itself. Optimizing a website is a tactical step that comes after a solid plan is in place, addressing how the website will support the defined goals.