What's the difference between unengaged profiles and inactive profiles?
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Correct answer: Unengaged profiles are subscribers who haven’t recently engaged with your brand’s marketing communications, while inactive profiles are subscribers who haven’t interacted with your business as a whole in an extended period of time (including browsing your site or making purchases).
Why this is the answer
In Klaviyo, the distinction between unengaged and inactive profiles is all about the "breadth" of the data being tracked. Unengaged Profiles (Channel-Specific): This term focuses specifically on marketing interactions. These are people who aren't opening or clicking your emails or SMS messages. They might still be active on your website or buying products through direct search, but they are "ignoring" your marketing sends. Inactive Profiles (Business-Wide): This is a much broader category. A profile is considered truly inactive when they have shown a total lack of interest across all touchpoints. This means they haven't opened an email, and they haven't visited your site, and they haven't started a checkout or made a purchase in a long time.
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