What's the easiest way to find links your competitors have that you don't?

The SEMrush Backlink Gap analysis tool is designed specifically for this purpose, automating the process of comparing your backlink profile against competitors to identify unique linking domains. While pulling link profiles and sorting in Excel or comparing manually is theoretically possible, it's incredibly time-consuming and prone to errors, especially with large datasets. Calling Greg, while perhaps helpful for general advice, isn't a scalable or practical method for direct backlink analysis.