What'san advantage of using Smart Bidding with broad match?

Smart Bidding with broad match optimizes for conversions by using machine learning to bid appropriately for relevant searches. This combination allows broad match to capture a wider range of relevant queries, while Smart Bidding ensures that bids are set strategically in real-time for each auction to maximize performance against your conversion goals. It helps you compete effectively in the right auctions, at the right bid, for the right user, leading to more efficient spend and better results. The option about landing pages is incorrect because while landing page experience is a factor in Quality Score, Smart Bidding primarily uses signals like device, location, time of day, and audience to inform bidding decisions, not directly to decide which auctions to compete in.