What'san advantage to having software developer kits(SDKs)in place from both Fire base and other measurement partners?

Having software developer kits(SDKs)in place from both Fire base and other measurement partners offers the advantage of making measurement more comprehensive.Fire baseS DK allows for robust app analytics,offering insights into user engagement,retention,and conversion events within the app.On the other hand,integrating SDK s from other measurement partners extends measurement capabilities beyond Fire base,enabling businesses to track and analyze user interactions across various touch points,including web and other platforms.By combining data from multiple sources,businesses gain a more holistic view of user behavior and campaign performance,facilitating more informed decision-making and optimization strategies.This comprehensive approach to measurement ensures that businesses have access to a wide range of data points,leading to deeper insights and more effective marketing efforts.