What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses
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Correct answer: It allows you to reach qualified audiences, that is, audiences with the right mindset., It allows you to reach users who have browsed Mercado Libre’s categories and official stores..
Why this is the answer
Audience Deals leverage Mercado Libre's first-party data, which is highly valuable because it reflects actual user behavior and purchase intent within a massive e-commerce ecosystem. This allows advertisers to reach "qualified audiences" (audiences with the right mindset) because their intent is demonstrated by their browsing and purchasing history on Mercado Libre. Specifically, it enables advertisers to target "users who have browsed Mercado Libre’s categories and official stores," providing a direct link to their interests and potential for conversion. The option about running programmatic campaigns inside Mercado Libre is incorrect because Audience Deals are primarily about extending reach outside of Mercado Libre's owned properties, using its data for targeting on other programmatic inventory.
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