What should a Vendor Central user update to enable customers to discover their products using the search bar?

Keywords are crucial for product discoverability on Amazon. When a Vendor Central user updates keywords, they are providing terms that customers might use when searching for a product in the Amazon search bar. This directly influences whether a product appears in relevant search results. Bullet points and product titles are also important for discoverability, but they serve different primary purposes. Bullet points highlight key features and benefits, while product titles provide a concise description of the product. While both contain keywords, the dedicated keyword field allows for a broader range of search terms that might not fit naturally into the title or bullet points. An ASIN (Amazon Standard Identification Number) is a unique identifier for a product and is not used by customers for searching.