What should appear on ad app buttons?
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Correct answer: Call to action verbs.
Why this is the answer
Ad app buttons should feature clear, action-oriented verbs like “Play,” “Install,” or “Download” to prompt users to take the desired action immediately. Using verbs directly tied to the goal of the ad improves engagement and click-through rates. Instructions like “Tap” or “Click” or simply showing the app name are less effective because they don’t clearly communicate the specific action you want users to take.
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