What should appear on ad app buttons?
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Correct answer: Call to action verbs.
Why this is the answer
Call to action verbs, such as "Install," "Download," "Open," or "Play," clearly instruct users on the desired action, increasing the likelihood of engagement. These verbs are concise and immediately convey the purpose of the button. "Tap" or "click" instructions are redundant as users instinctively know how to interact with buttons. The app name is typically displayed elsewhere in the ad creative and is not the primary function of the button itself.
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