What should you consider when selecting keywords to guide your content strategy?
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Correct answer: Keywords with high search volume and alignments with business goals.
Why this is the answer
HubSpot’s SEO tool supports building content around topics and subtopic keywords that help search engines understand the relationship between pages. Keyword selection should be guided by measurable SEO opportunity and the role the content plays in the broader marketing strategy. This keeps content planning connected to audience demand, search visibility, and business relevance. Strong keyword choices help organize content into meaningful clusters rather than chasing unrelated attention.
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