What should you do when you discover multiple pages covering the same topic?

When multiple pages cover the same topic, merging them into one comprehensive resource is the best approach. This consolidates link equity, reduces keyword cannibalization, and improves user experience by providing all relevant information in one place. Search engines prefer comprehensive, authoritative content, which a merged page offers. Deleting older pages can result in lost backlinks and traffic. Keeping them separate to target more keywords often leads to keyword cannibalization, where your own pages compete against each other for rankings, diluting their individual strength. Creating more pages on the same topic exacerbates the cannibalization problem and can make your site appear less organized and authoritative.