What should you look at to measure the full value of a Display campaign?
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Correct answer: Click-through conversions and view-through conversions.
Why this is the answer
**Click-through conversions and view-through conversions.**This is the correct choice.To measure the full value of a Display campaign,it's important to consider both: 1.**Click-through conversions:**These are the conversions that occur when a user clicks on the ad and then completes a desired action on the website. 2.**View-through conversions:**These represent the number of conversions that occurred after a user saw,but did not click on, a display ad and then later completed a conversion. By combining both metrics,advertisers can get a comprehensive view of the campaign's effectiveness in driving both direct and indirect conversions.
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