What should you NOT do when searching Google for potential targets to pitch to?

Logging into your Google account personalizes search results based on your past activity and location, which can skew the results and prevent you from seeing what a typical user would see. This makes it harder to find genuinely relevant targets. You want to see organic, unbiased results to identify the best pitching opportunities. Keeping track of journalists and contributors is a good strategy as it helps identify influential writers. Clicking through to competitor websites can reveal their backlink profiles and content strategies, which is useful for identifying new targets or understanding industry trends. Therefore, logging into your account is the only action listed that would hinder your search for potential targets.