What should your third step be? Select the correct answer, then submit.

After the business goals and purpose are clear, the next planning step is to define the business’s value proposition so it is clear why customers should choose it instead of alternatives. Google Search Central says a common mistake is having no value proposition, and it explains that a site should be helpful to searchers and better than the competition. Google for Developers This step gives later marketing activity a clear point of difference, so messaging and channel choices stay consistent. It belongs before execution work because tactics are more effective when they are built around a clear differentiator. Google for Developers