What solutions does Pinterest offer for advertisers to source quality data for marketing mix modeling (MMM) input?

For a Marketing Mix Model (MMM) to be accurate, it requires high-quality, aggregated historical data. Pinterest provides two primary official channels to export this data for modeling purposes: Ads Manager: This is the primary interface where advertisers can export granular reporting files. It allows for the extraction of spend, impressions, and conversion data at the daily level, which is the standard "unit of measure" for MMM inputs. Advertisers can customize these reports to include specific metadata (like campaign name or objective) that helps the modeler categorize different types of media spend. Pinterest API: For larger advertisers or those working with third-party measurement partners, the Pinterest API offers a way to automate the data extraction process. This ensures that the data used in the MMM is consistent, refreshed regularly, and free from the manual errors that can occur during spreadsheet exports.