What stages of the shopping journey does the audience planning tool consider? Select all that apply.

The Amazon audience planning tool is designed to help advertisers reach customers at various points in their shopping journey. It considers the Awareness stage, where customers are just discovering products or brands; the Consideration stage, where they are actively researching and evaluating options; and the Purchase stage, where they are ready to buy. By addressing all three stages, advertisers can create a comprehensive strategy to engage potential customers throughout their decision-making process.