What step should you take after you have grouped new keywords and moved them from one group to another?
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Correct answer: Remove cross-match negatives.
Why this is the answer
After grouping keywords and moving them, removing cross-match negatives is crucial. This step prevents keywords from competing against each other within your ad groups, ensuring that your ads display for the most relevant search queries and improving your Quality Score. Failing to do so can lead to wasted ad spend and lower ad performance. While filtering by CPC and specifying keyword match types are important steps in keyword management, they typically occur earlier in the process or are separate optimization tasks. There is always something left to do in keyword management to optimize performance; simply exporting without this step would be premature.
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