What symbol would you use to add abroad match modifier?

The correct answer is+.In search engine marketing,particularly in platforms like Google Ads,the+symbol is used to add abroad match modifier to keywords.When you prep end a keyword with a plus sign,it indicates that the term must be included intheuser's search query,but variations and additional words can also be present.Forexample,if the keyword is"+running +shoes,"the ad may appear for search queries like"best running shoes,""cheap running shoes,"or"running shoes for women,"as longasboth"running"and"shoes"are included in the search query.However,itwon't trigger ads for searches that don'tcontain bothterms.This match type provides more control and specificity compared to broad match but allows for more flexibility than exact or phrase match types.By using the plus sign to add abroad match modifier,advertisers can target a broader audience while still ensuring relevance,helping to maximize reach and effectiveness of their advertising campaigns.