What tactics does Performance+ offer to help achieve KPIs?
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Correct answer: Customer Acquisition, remarketing, and retention.
Why this is the answer
Performance+ uses automated Amazon DSP optimization to support off-Amazon performance goals. Its tactics include Customer Acquisition , remarketing , and retention . These tactics align delivery to different customer stages, from finding new customers to re-engaging or retaining existing ones. This makes Performance+ a KPI-focused solution rather than a manual setup for bidding, scheduling, or supply management.
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