What three things are essential to building a solid Twitter content strategy? (select three)

A solid Twitter content strategy begins with defining your objectives. Clearly understanding what you want to achieve (e.g., brand awareness, lead generation) guides all subsequent efforts. Next, defining your audience is crucial. Knowing who you're trying to reach allows you to tailor your content, tone, and timing effectively. Finally, creating a content calendar provides structure and consistency, ensuring a regular flow of relevant posts and helping you track performance. Developing a massive following isn't an essential precursor to strategy; it's a potential outcome of a well-executed strategy.