What three things are essential to building a solid Twitter content strategy? (select three)

Defining your objectives is crucial because it establishes what you aim to achieve with your Twitter presence (e.g., brand awareness, lead generation, customer support). Without clear objectives, your content efforts lack direction and measurable success. Defining your audience is equally essential as it dictates the type of content, tone, and language that will resonate most effectively with your target users. Understanding your audience ensures your content is relevant and engaging. Developing a massive following, while a desirable outcome, is a result of a solid content strategy, not an essential prerequisite for building one. You can have an excellent strategy without an already massive following.