What type of ad should you create in order to collect a prospect’s contact information and consent to receive marketing messages, so you can follow up and encourage them to shop? (Select the correct answer.)
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Correct answer: Lead ad.
Why this is the answer
Lead ads (also known as Lead Gen ads) are specifically designed to reduce friction for the user. Instead of sending a prospect to an external landing page where they have to manually type in their information, a lead ad keeps them within the platform (like Facebook, Instagram, or LinkedIn) and often auto-populates their details.
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