What type of segmentation allows you to target your ads to audiences such as athletes, techies, fashionistas, or gamers? Select All Correct Responses
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Correct answer: Re-targeting of users who visited official stores., Interest in category..
Why this is the answer
Interest in category" directly addresses targeting audiences like athletes or gamers, as these are defined by their interests. "Re-targeting of users who visited official stores" is also correct because visiting an official store (e.g., a sports equipment store for athletes, or a gaming console store for gamers) indicates a strong interest in that category, making them a relevant audience for re-targeting. "Seasonal audiences" are defined by time-bound events (e.g., holiday shoppers), not by ongoing interests like being a "techie.
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