What type of signals does Amazon Ads use to inform audiences?
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Correct answer: Shopping, entertainment, and device signals.
Why this is the answer
Amazon Ads signals help inform audience strategy using customer interactions across Amazon shopping, entertainment, and devices. These signals support more relevant audience planning by reflecting how customers browse, stream, shop, and engage. They are used to help advertisers reach audiences based on meaningful behaviors rather than unrelated external conditions. This makes them valuable for campaign planning across Amazon Ads inventory and eligible supply.
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