What types of content should you be focusing on if your goal is consideration and intent?

Long-form video content on platforms like YouTube and IGTV allows for in-depth explanations and demonstrations, which are crucial for building consideration and intent. Viewers can spend more time engaging with the brand and understanding product benefits. Pinterest is also effective because users often visit the platform with an intent to discover and plan purchases, making it ideal for showcasing products and solutions that lead to consideration. Static photo content and short-form video are generally better for awareness due to their quick consumption. Instagram Stories with swipe-ups and blog posts with tracking links are more geared towards conversion, as they directly prompt an action rather than focusing on building initial consideration.