What types of events are brands choosing to highlight when going live on Twitter?(Select all that apply.)

Fashion shows are a popular choice for brands to highlight when going live on Twitter because they are visually engaging, time-sensitive, and generate immediate buzz. Live streaming allows brands to offer an exclusive, real-time experience to a global audience, fostering excitement and direct interaction. Shareholder proxy votes and earnings calls, while important corporate events, are typically less visually dynamic and generally appeal to a more niche audience of investors and financial professionals, making them less suitable for broad live Twitter engagement aimed at consumers.