What will happen if a user clears the Analytics cookie from their browser?
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Correct answer: Analytics will not be able to associate user behavior data with past data collected by the tracking code, Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page.
Why this is the answer
When a user clears their browser's Analytics cookie, the unique identifier that Google Analytics uses to recognize that specific user and their past behavior is removed. Consequently, Analytics will lose the ability to link any new activity from that user to their previous interactions on the website. The next time the user visits a tracked page, Google Analytics will treat them as a completely new user. It will then set a brand new unique ID and a new Analytics cookie in their browser to begin tracking their activity from that point forward. Analytics cannot automatically recognize returning users without the persistent cookie. Analytics does not inform users about cookie settings.
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