What would a user expect to see when clicking an ad that says “buy these blue running trainers now?’ - select two options

When a user clicks a highly specific ad like "buy these blue running trainers now," they expect to land on a page that directly fulfills that promise. Therefore, they should see content specifically relating to blue running shoes, ideally showcasing various models and brands. This content should be presented on a dedicated landing page focused solely on running shoes, or even more precisely, blue running shoes. This direct match between ad copy and landing page content, known as message match, is crucial for a positive user experience and higher conversion rates. Irrelevant options like a "refer a friend scheme" or "newsletter sign-up" would create a disconnect and likely lead to the user bouncing from the page.