What would be a good first step before you design your targeting strategy?

Integrating your data with LinkedIn's data is the best first step. This allows you to leverage your existing customer insights and combine them with LinkedIn's rich professional demographic and behavioral data. This synergy provides a more comprehensive understanding of your target audience, enabling more precise and effective targeting. Hyper-targeting a small audience from the start without this foundational integration might miss broader opportunities or misinterpret initial results. Discarding LinkedIn's data entirely means losing access to its unique professional insights, which is a significant disadvantage for most B2B marketing efforts.