What would be the best bid adjustment to consider if Kitchen Smart's goal is to secure ad placement and increase impressions?

Bidding competitively is the most direct way to secure ad placement and increase impressions. A higher bid increases the likelihood of winning the auction and having your ad shown. Using a bid multiplier adjusts bids based on specific conditions (e.g., placement, time of day), which can help optimize for impressions but isn't the primary action for securing placement. Adjusting bids at the targeting level refines who sees your ad, but doesn't inherently increase the bid itself to win more auctions for general impression growth.